Oportunis Broadcast...out of the blu
What is Competitive Intelligence? Part 1
Over the coming months we intend to inform you as much as we can everything to do with Competitive Intelligence. 

Can you afford to take your eyes off rivals if you don’t want to lose market share?

Everyone one knows that business’s take an interest in what their rivals are up to. 
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Interesting; but do we really know what it really is?

That chat with a rival at a networking dinner or your rival’s latest piece of PR in press builds a picture, but is it the real picture?

An increasing number of companies regardless of size and complexity, including your rivals are making use of Competitive Intelligence, to identify specific threats to their business, analyse their business landscape and fresh opportunities that wouldn’t come to light through traditional marketing research. Companies have been comparing themselves for hundreds of years, and Competitive Intelligence materialised as a profession in the United States during the 70s and has grown significantly throughout the world. 

It is growing significantly in Great Britain. It is massive in Germany, which may tell it’s own story. The majority of the FT500 have some sort of Competitive Intelligence function. Competitive Intelligence can be used effectively by any sized company.

If you read the trade magazines, attend trade shows, read the business section of your local newspaper or have a conversion with someone in your industry you are scratching the surface of Competitive Intelligence. However, there is more to Competitive Intelligence than simply reading a newspaper or “Googling” your rival’s name.                 

Many experts have written on this subject and has grown out of the United States.
This has made it sound very interesting and complicated.

It is not and over the coming weeks we intend to up the possibilities for you to use Compeititve Intelligence in your organisation.
"Airplanes are interesting toys but no military value"
 - Foch, Professor of Strategy” Ecole Superieure de Guerre

What is Competitive Intelligence? Part 1
Over the coming months we intend to inform you as much as we can everything to do with Competitive Intelligence. 

Can you afford to take your eyes off rivals if you don’t want to lose market share? Everyone one knows that business’s take an interest in what their rivals are up to. 

Cast_intelligence_-_what_is_competitive_intelligence
Interesting; but do we really know what it really is?

That chat with a rival at a networking dinner or your rival’s latest piece of PR in press builds a picture, but is it the real picture? An increasing number of companies regardless of size and complexity, including your rivals are making use of Competitive Intelligence, to identify specific threats to their business, analyse their business landscape and fresh opportunities that wouldn’t come to light through traditional marketing research.

Companies have been comparing themselves for hundreds of years, and Competitive Intelligence materialised as a profession in the United States during the 70s and has grown significantly throughout the world. 
It is growing significantly in Great Britain. It is massive in Germany, which may tell it’s own story.

The majority of the FT500 have some sort of Competitive Intelligence function. Competitive Intelligence can be used effectively by any sized company.
If you read the trade magazines, attend trade shows, read the business section of your local newspaper or have a conversion with someone in your industry you are scratching the surface of Competitive Intelligence.

However, there is more to Competitive Intelligence than simply reading a newspaper or “Googling” your rival’s name.                 
Many experts have written on this subject and has grown out of the United States.

This has made it sound very interesting and complicated.
It is not and over the coming weeks we intend to up the possibilities for you to use Compeititve Intelligence in your organisation.

"Airplanes are interesting toys but no military value"
 - Foch, Professor of Strategy” Ecole Superieure de Guerre
Explore, Cuddle and Treasure in Bologna

Cambridgeshire based Oportunis Publishing and Zuza Books will be attending the Bologna Book Fair between 19th and 22nd March.

With the support of Oportunis Publishing, Zuza Books are set to expand their worldwide customer base as the interest in their in house designed books and associated toys for young children is proving very popular.

The fun, tactile pages are perfect for children to hold, explore, cuddle and treasure can be seen is some of the world’s most prestigious retail outlets.

If you are attending the Bologna Book Fair, they would love to see you.

Oportunis Publishing is part of the Oportunis Group

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No one has thought of this.

Route to Funding begin a serious of articles associated with Patents and protecting your idea.

Is the design of your product or brilliant new idea original? 

Do you have a patent and is it your design?

Is it actually patentable?

Investors have a preference to ensure their investment is fairly secure and having a patent could be very important when it comes to doing a deal.

If you think you need a patent then we have experience of working with patent attorneys and getting grants to cover the cost. It is not as expensive as you think, especially if you go into the situation knowledgeable and prepared.

If you do not have a patent or have no desire to have one how likely is other companies can take your business idea and produce it themselves. Getting ahead in the market is your best chance.

If your product is not patentable it could reduce the value of the investment, but like most things there are always other ways.


Galleries of Justice Museum Event - Press Release

The Galleries of Justice Museum, Nottingham was an excellent venue for Route to Funding’s latest “Securing Finance” Seminar on 29th February 2011

Despite the distractions of X Factor at the Nottingham Arena and England playing football on the TV a select audience of around 25 business owners and entrepreneurs left with a better understanding the of the funding process, where they could get funding and most importantly the main pit falls to avoid.

“We were made to feel comfortable and Doug from Route to Funding told it how it is. There are a number of sharks out there and I now know where to come for free advice and direction” Said one educational business owner.

“Their Inventors Group concept is fantastic and I will be joining them as soon as possible. They way they have got Bernard’s product to market for very little cost is great credit to them” said John Pemberton.

An inventor in the audience had written a speech to thank Route to Funding for all their help “It was touching he had gone to the effort to thank us. He is a lovely guy and makes it all worth while.” said Graeme Dixon of Route to Funding.

Route to Funding one of the organisations behind the new Deal Makers Club events were impressed with the quality of business attended and intend to do a follow up event in the near future. The next event is in Market Deeping on 28th March.

Route to Funding is part of the www.oportunisgroup.co.uk 

Cambridge University Seminar, 15th February

Route to Funding and Marks and Clerk “Securing Finance” series of seminars hit Cambridge on 15th February 2012.

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Held at the Cass Business Centre, Cambridge around 30 businesses and inventors interested in the Private Equity Funding and the Patent process were given expert guidance in the right way to approach the funding process.

They left with a better understanding of what to do, preparation is key, the common pitfalls and the confidence that if they follow the process they stand a better chance of succeeding in achieving funding for growth.

Route to Funding and Marks and Clerk are proud the quality of attendees and the superb feedback they received about the event.

Doug Garforth of Route to Funding said “It is vital that businesses are prepared before they go into the funding process”.

Jordan Briggs an inventor stated “I now have a better understanding of how I can get my product to market and thank Route to funding and Marks and Clerk for the insightful thoughts.”

The seminar continues in Nottingham on the 29th February, Basingstoke 27th March Market Deeping during the evening of 28th March.

An Oportunis with Zuza Books

The Oportunis Group are proud to have reached an exclusive agreement with for their Oportunis Publishing House to act on behalf of Zuza Books of Cambridge.

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Zuza create all their books in house and in close collaboration with educational experts, parents and children.

Zuza’s titles are aimed at very young children and feature fun, tactile pages, to read out loud and share. The most popular new formats are perfect for children to hold, explore, cuddle and treasure.

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Zuza in association with Oportunis Publishing supply some of the world’s top retail stores and 2012 will be a year of expansion.

Doug Garforth of Oportunis said “Zuza Books products are fantastic and everyone loves them. We hope to bring our expertise to the party and make Zuza even more successful throughout the world”

Media Enquires - Graeme Dixon, 07866 263078 gdixon@oportunisgroup.co.uk

Lock & Go Security Not Taking it For Granted

Local company Lock and Go Security Limited with the support of Route to Funding have won a government grant to develop their new mobile lock and get it onto the shelves.

The lock which can be used at home and abroad to provide robust security and piece of mind on any door.

It is a completely different way to lock a door and is not reliant on any existing lock.

Bernard Wilkinson, 75 the inventor said “Thanks to Route to Funding we can now get the lock I have worked on for the last 5 years from my garage to a worldwide market. The support Route to Funding has given me in terms of the grant, helping me with the business itself and just being there for support and motivation has been invaluable”

Already 3 major lock manufacturers have expressed interest in this totally new way of completely securing a door and it is hoped to create a number of local jobs in the area.

For the media

Any media enquires please call Graeme Dixon 07866 263078 / gdixon@routetofunding.co.uk

Securing Finance Seminar

TheGalleries of Justice Museum: 

Shire Hall, The Lace Market, Nottingham, NG1 1HN

29th February, 5.30pm to 7.30pm

To Book and obtain further information call 0115 8229028 or email us on info@routetofunding.co.uk

Seminar – Wednesday 29th February 2012 - 5.30pm to 7.30pm

 


The Seminar will be held in the Jury Room of the former Courts of Justice and includes an optional free guided tour of the Galleries of Justice Museum starting at 4pm

SECURING FINANCE

Successfully securing finance for growth or for a new venture is a critical issue for entrepreneurs. 

This seminar is designed to provide a broad overview of the key matters to be attended to in seeking finance; how to prepare the business case and pitch it to potential investors/funders and what’s involved in the process. This event will be of interest to:

·     Majority Shareholders and Directors of privately owned businesses seeking finance for growth 

·         Private individuals seeking finance for entrepreneurial acquisition/start-up ventures

During the seminar we will present practical actions that you can take in advance of a seeking finance to maximise the opportunity and minimise the obstacles in successfully achieving your funding ambitions, addressing such issues as:

  • What are the appropriate sources of finance for each stage of your business venture?
  • How do you best prepare your business case and funding plan?
  • The importance of securing Intellectual Property
  • Preparing for Due Diligence
  • What grants are there out there for you?
  • How do you find prospective investors?
  • What about your presentation and the elevator pitch?
  • How do you manage the process (and your expectations)?
  • Timetables, project management and external advisers – how do you pull it together?

We’ll also share with you the 10 most common mistakes made in seeking finance and tips on how to avoid them.

The seminar is of approximately 1½ hours duration including a question and answer session.  There will be opportunities for networking before and after the presentation.

 To Book and obtain further information call 0115 8229028

The cost of this informative event is £25 + VAT per person and subsidised parking, along with a full copy of slides and the presentation.

Presenters

 

Doug Garforth – Director: Route to Funding Limited

 

Doug has an extensive background operating at CEO, main Board Director and senior management levels within both the Public and Private sectors, within small, medium and large enterprises in both corporate and private ownership. With experience across all aspects of business in numerous industry sectors his operational management and consultancy roles have included extensive experience of business restructuring, mergers, acquisitions, funding, business brokerage and the post-acquisition management of transitional change. He is a qualified accountant with an MBA and a degree in decision sciences and has made frequent appearances on BBC Radio as a business advisor.

 

Graeme Dixon – Director: Route to Funding Limited

 

Graeme has nearly 10 years Military Intelligence and 16 years Competitive Intelligence/Business Planning/ and Headhunting experience.  He is also Midlands Chairman of the Association of MBAs, Board member of an Advisory Board of the Open University Business School and mentor to a number of businesses. He is passionate about finding the right funding after learning from positive and negative experiences when dealing with investors. He is considered an authority on all things associated with Strategic planning.

Thoughts on the Executive Summary

When writing your executive summary for your new mouse trap it is essential that you describe the benefits to any one who buys your product.

It does not matter so much about the features and what it is made of, it is essential you get across what you do and why someone would buy it.

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Describe where and how you would sell the product and give a rough (based on valid reasoning which you can describe) guide to how much it would cost to the customer. 

When describing the product try and be brief remove overly technical information, especially in the executive summary.

Thank you for reading this article by Route to Funding.